Purina announces its 2023 Pet Care Innovation Prize winners – DVM 360

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

© 2023 MJH Life Sciences^™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Five veterinary care startups from North America have won this 7th annual award
Purina disclosed the 4 winning pet care startup companies from the United States and Canada that won its 2023 Pet Care Innovation Prize. Ranging from at-home age estimations for cats and dogs to an app that uses artificial intelligence to measure pets’ feelings, each winner represents the latest technology in the pet care industry.
"Enriching the lives of pets and the people who love them is our purpose and our passion at Purina. Working with startups who share our passion for pets and the tireless pursuit of innovation allows us to inspire and help each other on this journey," said Blair Morgan, co-lead of Purina's 9 Square Ventures group, and vice president, of strategy and innovation for Purina, in an organizational release.¹ "This year's class of winners showcases the breadth of opportunities that exist in the pet industry, and our team is excited to help mentor and support them as they grow."
The winners are¹:
Almost 140 companies in the United States and Canada applied for this prize. According to the release, the 5 winners will receive mentorship from the Pet Care Innovation team, an accelerator boot camp at Purina’s headquarters in St Louis, Missouri that features pet experts from Purina and the pet care industry, and $25,000.¹ The 5 finalists will also compete in a pitch competition at Global Pet Expo in March 2023, where they will present their businesses to an audience of both investors and industry influencers. The winner of this pitch competition will receive an additional $25,000 in cash.
Reference
Purina announces 2023 Pet Care Innovation Prize winners. News release. Nestle Purina PetCare. January 31, 2023. Accessed January 31,2023. https://prnmedia.prnewswire.com/news-releases/purina-announces-2023-pet-care-innovation-prize-winners-301734083.html
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