Pitti Uomo diversifies into design and pet accessories – News

Strange pink and black rabbits suddenly appeared in the alleyway… This was hardly a hallucination. They were the playful design objects offered by the Italian company Slide. We were in fact at Pitti Uomo, which is celebrating men’s fashion until January 13 in Florence, but in a brand new space called “The Sign”. This space is dedicated to furnishing accessories and all sorts of unusual objects, such as offbeat miniature religious altars. 
 

“We met mostly concept store buyers here,” explained Stéphanie Blanchard, who founded the company in 2020 with designer Nicolau dos Santos. “The audience is quite heterogeneous. There are retailers, department store buyers and other profiles. The space was designed to bring fashion and design together, but commercially, this is not where the business happens,” said another exhibitor.
 
The marketing logic of these two worlds is different, but this initiative clearly follows the trend, which has seen luxury houses investing in the world of design, and vice versa, in recent years. The aim is to promote 360 degree creativity to retailers so that they can complete or diversify their offer, and to allow small companies to come into contact with the major players in distribution and potential buyers.
 

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