Pilmico expands into cat food market – Pet Food Processing

MANILA, THE PHILIPPINES — Pilmico Animal Nutrition Corporation recently expanded its pet food offerings to include cat food. The company has expanded its Maxime pet food line, which previously served dogs only, and has also released a new cat food line – Tommy.  
Pilmico’s Maxime line launched in 2020 through e-commerce platforms Shopee and Lazada and appeared pet shops as well as agriculture shops. According to Pilmico, the successful launch of Maxime and the growing pet ownership within the Philippines prompted the company to enter the cat food space.
“Even before the pandemic started, pet ownership has been growing in the Philippines,” said Blessie Zarauela, national sales manager, Maxime. “More and more owners are becoming increasingly discerning on the choices they make for their pet’s nutritional needs. Being in the animal nutrition business for over 20 years, we wanted to share our expertise in this field and be a reliable partner in our customers’ pet parenthood journey.”
The new cat food within the Maxime line boasts a minerally-balanced and easily digestible formula available with tuna and salmon proteins. Maxime cat food is formulated with taurine to support cat health and wellness.
“We are excited to offer the newest premium cat food line of Maxime,” said Norie Bermudez, vice president and chief operating officer, Feed Division of Pilmico. “Guided by our vision to become every parent’s partner in pethood, we will continue to create and deliver top-notch products and services to take better care of our pet companions. This is a great addition to Pilmico’s growing portfolio as we further develop our agribusiness and food operations.”
In conjunction in the expansion of its Maxime line, Pilmico has also released the new food line Tommy, dedicated solely to adult cats and kittens. The Tommy line offers affordable, 100% complete-and-balanced cat meals.
“Our pets have their own needs that’s why it’s important we give our cats the nourishment that’s right for them,” Zarzuela said. “That’s how we know we’re taking good care of them. We must provide them with complete and balanced nutrition for them to stay full and healthy.”
Tommy cat and kitten food is formulated with real tuna meat to provide palatability and is easily digestible. According to Pilmico, the new food follows standards set by the Association of American Feed Control Officials (AAFCO) and the European Pet Food Industry Federation (FEDIAF).
“We’ve noticed the hesitancy of pet owners in switching to cat food because of their cats’ picky eating habits as well as budget concerns,” Zarzuela added. “Keeping these in mind, we’ve created a cat food that caters to all types of cats and kittens and their preferences while keeping it budget-friendly.”
The Maxime cat food and new Tommy line became available in-stores and online on Feb. 14.
Read more about new pet food and treat products.
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