Making the Most of SuperZoo | News | petproductnews.com – PetProductNews.com

Vic Mason, president of WPA, and Ernest Stovall, vice president of sales for Mandalay Bay Resort & Casino, officially opened SuperZoo in 2021.

Vic Mason, president of WPA, and Ernest Stovall, vice president of sales for Mandalay Bay Resort & Casino, officially opened SuperZoo in 2021.
Vic Mason: The pet community is constantly adapting to new challenges—supply chain disruptions, shifting industry trends, and changes to the workforce and consumer buying habits—that have all impacted the landscape of pet retail. SuperZoo is the place where they can find the most comprehensive marketplace of debut products, network with fellow pet professionals, cultivate relationships with suppliers, and discover strategies and solutions to help them run their businesses. Whether attendees are coming back or are here for the first time, the conversations happening on-site reflect the issues that matter most right now for the pet community.
Mason: SuperZoo offers the largest trade show experience for pet retailers to convene and see what product innovations are shaping the industry. Attendees will be able to find more than 700 products debuting in the New Product Showcase and discover opportunities that will be impactful for their businesses. At the New Product Showcase Awards, experts will offer insights on trends and select the best new-to-market products in pet retail. SuperZoo also highlights smaller and independent vendors through Emerging Brands, which showcases hand-picked startups and rising stars in the pet industry. The education sessions now have a streamlined Monday-Tuesday schedule, allowing plenty of time to explore the show floor.
Mason: SuperZoo’s top-notch education program is back and tailored to the most pressing issues for pet professionals. Retailers can expect to find
expert-led sessions on e-commerce strategies like social media marketing and search engine optimization, employee hiring and retention, and minimizing the impact of ongoing supply chain challenges. Discover new trends in wellness and nutrition for pets like the role insect proteins could play in the pet food market and what the latest scientific research says about CBD [cannabidiol] in pet products.
Mason: Pet wellness, nutrition and eco-friendly products continue to be in high demand with consumers, and SuperZoo attendees can anticipate seeing products reflecting that demand. Attendees will find the latest in health-conscious products, including premium organic foods, treats and chews, probiotics, supplements, alternative proteins and more at the SuperZoo Natural and Health show floor area. Attendees can learn about the science behind CBD and discover the products that are utilizing CBD as well as find suppliers for customers looking for rawhide alternatives and products sourced in the USA.
Mason: The best way to prepare for an event like SuperZoo is through preparation. Take time to review the show schedule so you know when and where things are happening. With every type of pet product imaginable, it can be overwhelming, but map out your interests to help narrow down the areas you want to browse. Make a list of your must-see exhibitors by utilizing the exhibitor directory and sorting by product category or searching for keywords. Be sure to download the SuperZoo mobile app so you can make the most of your time on-site. Most importantly, don’t forget to allow yourself some time to discover the unexpected.
Mason: We recognize the need for that tech-enabled connection, which was the motivating factor behind WPA365 and giving pet professionals the opportunity to find business resources, learning opportunities and more ways to connect throughout the year. But nothing matches the excitement and quality of interactions that you find at an in-person event like SuperZoo. Getting the opportunity to talk directly with different suppliers, have face-to-face conversations with fellow professionals, network, and get up close and personal with the latest products—you can only do that live and in person.
Mason: SuperZoo is the most-attended trade show by the pet community in North America, and it has continued to grow since its inception by the World Pet Association in 1950 as the annual gathering place for the entire pet community to connect, learn and do business. With more buyers and education hours than any other show on the continent, in-depth education offerings, an expansive show floor and energizing atmosphere, it has distinguished itself as North America’s premier pet retail event.
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