LEGO Friends reveals 5 sets for 2023 with diverse characters to better represent children [News] – The Brothers Brick

Today LEGO has revealed the first wave of Friends sets for 2023, bringing in a new cast of characters and an update to the branding with a new logo. A new LEGO Friends television series will also accompany the new sets.
LEGO’s annual Play Well study revealed that 3 out of 4 children felt there were not enough toys with characters that represent them, so LEGO is aiming to bring more diverse representation to Heartlake City that’s inclusive of not just various ethnicities and genders, but also disabilities and neurodivergence. LEGO says the 2023 sets and series will feature characters with limb difference, Downs Syndrome, anxiety, vitiligo, and even pets with disabilities, including a blind dog and a dog with a wheelchair.
Five new Friends sets will be available starting Jan. 1, 2023, and the new TV show will kick off with a special in February.





Here’s the full press release from LEGO:
Friendship re-imagined:
The LEGO Group reveals a new generation of LEGO® Friends

Billund, Denmark:  A decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the Friends Universe, with the introduction of new diverse characters, to enable more children to feel represented during play. This next generation is designed to celebrate diverse friendships in the modern world.
Because the LEGO Group values children as its role models, this next generation of LEGO Friends has implemented input from kid testing, research and feedback from letters sent to the company, which all found children had a desire to see themselves, their friends and their families better represented.
The brand-new universe of authentic, interesting, passionate, and diverse characters includes additions of multiple skin tones, cultures, physical and non-visible disabilities, and neurodiversity. The new sets and series will feature characters with limb difference, Downs Syndrome, anxiety, vitiligo, and a dog with a wheelchair. The new friends also explore and work to overcome modern challenges that they face, passions, obstacles, and differences, all while trying to create friendships.
“At the LEGO Group, we understand that children want the characters they encounter to be more like the diverse personalities they meet in real-life”, said Tracie Chiarella, Head of Product, LEGO Friends at the LEGO Group. “We’re continuously evolving our products so that they’re reflective of society today and that’s why we’re proud to launch this brand-new generation of LEGO Friends. We want children to see the new LEGO Friends Universe, both in the physical product and the content we’re launching in 2023, as a reflection of their own friendships and to see the characters as authentic. We have chosen to evolve the LEGO Friends Universe and TV show to be more inclusive in order to give parents and kids more tools to navigate friendship and their emotions as they grow and learn.”
The re-imagined LEGO Friends Universe aims to help kids become better friends to themselves and others while providing emotional and social development through play, to help them better understand individuality, diversity, and the modern world.

Beyond research and insights from kid testing and designers reviewing letters from children, the LEGO Group also revealed recent research that further highlights children’s need for representation.
The LEGO® Play Well Study 2022* showed an overwhelming desire for more representation in play and more discussion on diversity and revealed that parents (97%) believe it is important to discuss the unique individualities between us all, especially mental health (91%), physical disabilities (82%), mental disabilities (81%), and ethnicity (75%). Moreover, parents (85%) say that play and toys can have a key role in helping children learn about diversity (84%).
The research also found that 3 in 4 (73%) children felt that there were not enough toys with characters that represented them and similarly, that 8 in 10 (80%) children would like there to be more toys with characters who look like them. Moreover, children themselves are asking for a fairer, more equitable world with 9 out of 10 (91%) saying they care about everyone being treated equally.
The LEGO Group wants children across the globe to experience the entire Friends Universe as relatable and representative of the real world, both when it comes to products and content. As a result, the storylines of the LEGO Friends TV show have been refreshed in collaboration with the Geena Davis Institute on Gender in Media** helping to develop the character’s narratives to ensure they’re relatable, inclusive, and reflective of the difficulties and experiences that children face today, including the ups and downs of friendships.
The new LEGO® Friends sets will be available from January 1, 2023, while a LEGO®
Friends TV special is due to air in February 2023 – kicking off the new TV series.
I’m happy I was a kid in the 80es. All minifigures were yellow and had two eyes and a mouth. None of us had a yellow skin but it didn’t matter as playing was mostly make-believe anyways.
Also I think that a dog in a wheelchair is borderline animal abuse as it’s certainly not species appropriate way of life.
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