Gummy supplement specialist SmartyPants enters pet space with SmartyPaws line – NutraIngredients-usa.com

Or wait…
Sign in Register Sign out My account
Search
News
Manufacturers
Suppliers
Research
Markets
Regulation
People
Views
Promotional Features
Site Archive
Multimedia
Trends
Coronavirus
CBD / Hemp
Probiota Americas
Sports Nutrition Summit
DSHEA at 25
Supply Chain Management
Media & industry critics
Personalized Nutrition
GMPs, QA & QC
NDI draft guidance
Regulations, Legislation & Enforcement
The changing retail landscape
Outsourcing
M&A
Site Archive
Multimedia
Health
Type of resources
Resources
Type of resources
Events
All Events
Online Events
Editorial Webinars
Shows & Conferences
Events
Reports
Podcast
By Adi Menayang
20-Jul-2018 – Last updated on 20-Jul-2018 at 16:41 GMT
Related tags: Pet, Animal health, animal nutrition
function sanitize_gpt_value2(gptValue)
{
var vOut = “”;
var aTags = gptValue.split(‘,’);
var reg = new RegExp(‘\W+’, “g”);

for (var i=0; i < aTags.length; i++)
{
vOut += aTags[i].trim().replace(reg, '-').substring(0,40);
if (i!=(aTags.length-1))
vOut +=', ';
}

vOut = vOut.toLowerCase();
return vOut;
}

$(document).ready(function() {
dataLayerNews = {};

dataLayerNews.related_tags = sanitize_gpt_value2("Pet, Animal health, animal nutrition");
dataLayer.push(dataLayerNews);
});

The line of chewy supplements​​ comes in six varieties, dosages tailored to a dog’s age (Adult or Senior) and size (Small, Medium, or Large Breed).
Among the ingredients are shellfish-sourced glucosamine HCL, porcine-sourced chondroitin sulfate, organic kelp powder, organic chia seed powder, omega-3s (EPA and DHA), Bacillus coagulans​, and methylsulfonylmethane.
With the SmartyPaws line launch, eight-year-old SmartyPants is now a contender in the growing pet supplement market, which is worth $1.8 billion, according to data​​ from the National Animal Supplement Council.
The 2017-2018 American Pet Product Association National Pet Owners Survey found that more than 60 million households in the US own one or more dogs, one reason behind why SmartyPants’ foray into animal health is with these four-legged friends.
“At SmartyPants, we’re obsessed with two things: Developing the best science-based nutrition, and our dogs,”​ said Courtney Nichols Gould, co-founder and co-CEO of SmartyPants Vitamins.
“Our dog Pig was the third member of our team when we launched the company, so it was only natural for us to combine our two great loves and make a supplement for our four-legged family members.” ​
Launched in 2010, SmartyPants is now one of the leading gummy vitamin brands in the country, available in mass retailers like Target and Walmart, supplement retailers like GNC and the Vitamin Shoppe, pharmacies like CVS and Walgreens, and natural channel food stores Whole Foods and Sprouts.
(For now, products in the new SmartyPaws line are available online through the SmartyPants website or Amazon, according to a press release from the company).

It built its empire with the help of crowdfunding on the platform CircleUp, securing $4.7 million by 2014.​​ At the time, the amount was the largest capital raise accomplished through the platform.
The company made its first venture outside of the gummy space this year with the launch of mineral chews. “Minerals is a huge category but it’s not growing because we haven’t seen much innovation on the mineral side,”​ Nichols Gould told NutraIngredients-USA in an interview earlier this year​​.
The company favored a chew instead of a gummy to cater to consumers looking to reduce their sugar intake. More importantly, chews are a better delivery vehicle than a gummy for minerals, which are notoriously difficult to work with in that format.
Copyright – Unless otherwise stated all contents of this web site are © 2022 – William Reed Ltd – All Rights Reserved – Full details for the use of materials on this site can be found in the Terms & Conditions
Related topics: Manufacturers, Markets
Show more
Upcoming supplier webinars
Upcoming editorial webinars
On-demand webinars

source