- February 24, 2022
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Diesel Refreshes Pet Collection; Adds Accessories – Sourcing Journal
By Angela Velasquez
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Diesel released its second “mini-me wardrobe” for dogs just in time for the holidays.
Directly inspired by the brand’s Fall/Winter 2021 women’s wear and men’s wear collections, the eight-piece capsule offers “ready-to-walk” apparel for small breeds and puppies, and accessories for the first time.
The collection includes a padded denim jacket with contrast piping and sleeves, a teddy camouflage hoodie with an adjustable drawstring hem, and a nylon bomber with vintage-inspired Americana patches. A gray logo hoodie rounds out the collection.
Accessories span a collar, leash and harness all made in denim and faux leather, with metal rivets and hardware that mimic the look of classic 5-pocket jeans. A nylon, denim and faux leather dog carrier features detachable handles and straps.
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The collection, available now on Diesel.com and in select stores worldwide, retails for 40-200 euros ($45-$225).
Pet adoptions soared during the pandemic, and consumers tried their hand at fostering, too, helping to clear out shelters across the U.S. The American Pet Products Association reports $103.6 billion in spending on pets in the U.S. last year—an additional $6.5 billion from the year prior. And spending is only expected to grow as pet ownership continues to rise. For 2021, American Pet Products Association estimated that $109.6 billion will be spent on pets nationwide.
Fashion brands are cashing in on consumers’ adoration for their pets with clothing and accessories.
Diesel introduced its first dog collection in March, offering punk-themed jackets and sweaters with flame graphics. Pet fashion and accessories were also part of Levi’s collaboration with Target.
Fast-fashion giant Zara has increased its assortment of fashionable quilted jackets and raincoats for dogs, while U.K. retailer Rivet Island recently bowed RI Dogs, a line of fleece jackets and padded coats for pups.
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