BETTER CHOICE COMPANY (NYSE: BTTR) LAUNCHES HALO ELEVATE – NEW SUPER PREMIUM, NATURAL PET FOOD BRAND AVAILABLE AT 2,000+ PET SPECIALTY STORES IN 2022 – PR Newswire

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Mar 22, 2022, 08:30 ET
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Features Industry-Leading Pet Nutrition and Full Ingredient Transparency/Traceability
NEW YORK , March 22, 2022 /PRNewswire/ — Better Choice Company (NYSE American: BTTR) ("Better Choice" or "the Company"), a pet health and wellness company, today announces the launch of Halo Elevate, a new super-premium, natural pet food backed by science. The new brand was formulated with industry-leading nutrient levels to provide optimal pet health. Recipes with full ingredient transparency and traceability give pet parents confidence in what they are feeding their pets.
"We created Halo Elevate to boldly deliver best-in-class nutrition to pet parents. Our recipes are simple and transparent, proudly shown on the front of our packaging and directly address the top five pet health concerns," said Scott Lerner, CEO of Better Choice Company. "Halo Elevate allows pet parents to confidently upgrade the quality of their pet food."
Hitting shelves in March at Petco, Pet Supplies Plus and neighborhood pet stores, Halo Elevate includes 39 SKUs of dry and wet food for dogs of all ages and breeds. Formulated by prominent veterinary and nutrition experts, a variety of recipes are available including grain-free and healthy grain choices, as well as chicken, red meat, salmon and lamb options.  Other features include:
·         Industry-Leading Critical Nutrition
·         Full Transparency and Traceability
·         U.S. Production Facility 
ABOUT HALO PETS 
For over 30 years, Halo Pets has been committed to delivering innovative pet foods for optimal health and happiness. Crafted with high-quality, thoughtfully sourced ingredients and formulated by leading veterinary and nutrition experts, Halo Pets provides pet parents with natural, science-based nutrition they can trust.  For more information, please visit halopets.com/pages/halo-elevate. 
ABOUT BETTER CHOICE COMPANY INC.
Better Choice Company Inc. is a rapidly growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take a nutrition-based approach to animal health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com.
Company Contact:
Better Choice Company, Inc.
Scott Lerner, CEO
Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
212-896-1254
[email protected]
Media Contact: 
Paramount Public Relations 
Jessica Prah
 312-953-3257 
[email protected]
SOURCE Better Choice Company
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