Petco improves Vital Care plan benefits and adds new dedicated plan for cats – DVM 360

© 2022 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

© 2022 MJH Life Sciences^™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

The updated membership plan launches with enhanced benefits for dogs and cats, new affiliate offerings, and a dedicated “Petconomics” campaign that seeks to demonstrate how Vital Care can pay for itself
Petco recently introduced new benefits for their paid membership plan, Vital Care, which offers exclusive savings on nutrition, grooming, litter, routine veterinary exams, and more.
Petco has upgraded the program to include more benefits for dogs and a new plan tailored for cats. At $19.99 per month with an annual commitment, the cost of Vital Care can entitles members to the following:¹
“Over the last 2 years, families around the country have welcomed millions of new pets into their homes, and with inflation impacting all Americans’ everyday lives, our innovative Vital Care program is fundamentally changing the way people care for their pets’ health and wellness while keeping their wallet healthy, too,” said Jenny Wolski, Senior Vice President of Omnichannel Experience at Petco, in an organizational release.
“Caring for our pets shouldn’t be complicated or break the bank. With benefits valued between $320 and $404 per year, plus helpful resources every step of the way, the plan saves pet parents both time and money,” she continued.
Petco is also launching a Vital Care affiliate program to make the membership’s routine care accessible to even more pet parents by extending exclusive Vital Care benefits and discounts to its affiliate partners’ employees and customers. Beginning this spring, the affiliate program will launch with several partners including Rover.com, the San Diego Padres, Companion Protect, Central Pet & Garden, and more.
In addition to the business-to-business focus, Petco has teamed up with Hill’s Pet Nutrition, which supports shelters through its Food, Shelter & Love program, to offer exclusive Vital Care benefits and discounts to shelters across the country with the goal to provide post-adoption support and ensure adopted pets stay in their loving homes. Jacksonville Humane Society, Oklahoma Humane Society, Brandywine SPCA, Baltimore Animal Rescue & Care Shelter, and Friends of Pima Animal Care Center are each signed on to launch the Vital Care Shelter Affiliate program.
Since its launch in October 2020, the Vital Care membership service has enrolled nearly 160,000 pets, according to the release.¹
Reference
Petco enhances revolutionary Vital Care program to help pet parents unlock the best of its whole health offerings. News Release. Petco Health and Wellness Company, Inc. March 8, 2022. Accessed March, 15, 2022. https://www.prnewswire.com/news-releases/petco-enhances-revolutionary-vital-care-program-to-help-pet-parents-unlock-the-best-of-its-whole-health-offerings-301497364.html
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