United States Pet Product Retail and Internet Shopping Trends … – GlobeNewswire

January 20, 2023 07:43 ET | Source: Research and Markets Research and Markets
Dublin, IRELAND
Dublin, Jan. 20, 2023 (GLOBE NEWSWIRE) — The “U.S. Pet Product Retail and Internet Shopping Trends, 4th Edition” report has been added to ResearchAndMarkets.com’s offering.
This report provides a data-rich analysis of pet product retail sales and shopping patterns in the U.S., with a primary focus on dog and cat products. Report coverage spans e-commerce, discount stores/supercenters and supermarkets, pet specialty stores, and the veterinary sector.
The industry term “omnichannel,” from the retailing and marketing communications point of view, focuses on brick & mortar and internet sales.
The publisher’s term “omnimarket,” from a broader competitive landscape vantage, further emphasizes that pet owner spending is broadening across a transformed set of products, services, and high-tech product/service hybrids, with competitors aggressively crossing former business boundaries to vie for consumer mindshare and customer loyalty.

All pet and vet industry opportunities intertwine with channel shopping trends, as well as with the digital platforms both as sales juggernauts and as consumer behaviour influencers.

In the wake of COVID-19, a reset of the U.S. pet industry is evident in several trends – which, being synergistic and intertwined, are best wielded in strategic combinations.
At a general level, the humanization of pets and the premiumization of pet products and services means that human market trends have overtopped the traditional pet industry levees.

At the industry-specific level, however, innovation in pet health and wellness is the omnimarket driver. Wellness-seeking consumerism is hardly new nor specific to the pet market, but it exerts a unifying principle in a way not feasible in the much larger and messier human consumer market, of which the pet industry is a microcosm.
Scope of Report
Along with detailed retail sales and share quantification, the discussion examines competitive dynamics, pet product shopper psychographics, and customer demographics by channel and key retailers (such as Amazon, Chewy, Walmart, PetSmart, and Petco). Focus chapters on pet food and pet medication/flea control further assess retail dynamics in these core pet market categories.
Key Topics Covered:
CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: OVERVIEW OF DOLLAR SALES AND CHANNEL USAGE
CHAPTER 3: COMPETITIVE LANDSCAPE
CHAPTER 4: SHOPPER PSYCHOGRAPHICS
CHAPTER 5: FOCUS ON PET FOOD
CHAPTER 6: FOCUS ON PET MEDICATIONS
Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/r/e7ua78
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