American Influencer Awards in beauty, fashion, lifestyle and fitness – USA TODAY

You follow them for style and beauty advice, fitness tips and simply to make you smile.
They are your workout partners, stylists and friends. Influencers have been around for more than a decade, but now we often follow their advice ahead of celebrities. Their relatability and transparency draw us closer to them
“This is the new entertainment,” says LaToya Shambo, founder of influencer marketing agency Black Girl Digital. “TV is still there, but the phone is closer.” 
“You follow people who are either these larger-than-life, ‘wow, that’s aspirational’ types or the people that you feel like they’re right there next to you going through the same stuff at the same time,” says New York-based influencer Katy Bellotte, 27, who aims to be the latter. “I don’t want people to ever feel like I’m better than them.” 
More than 3 million of you voted for your favorite social media personalities in beauty, fashion, lifestyle and fitness categories for USA TODAY’s American Influencer Awards.
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Here are the winners:
Beauty
Tenisha Billington, TikTok: @flawlessbytenisha
Noelia Mejia, Instagram: @curlelia
TikTok: @vicblends
Taylor Rae, Instagram: @taylorrae_hair
Jessica Scott-Santo, Instagram: @jessicscotthair
Henry M. Vasquez, HankandHenry, Instagram: @hankandhenrybeauty
Leysa Carrillo, Instagram: @leysahairandmakeup
Jose Jimenez, Instagram: @laviedunprince
Brad Mondo, TikTok: @bradmondonyc
Angelica Torres, TikTok: @candylover89official
Nicole Weisman, Instagram: @curvestocontour
Chastity Garner, Instagram: @garnerstyle
Chelsea Chelsea, TikTok: @chelseaasoflate
TikTok: @therealmustbecindy
Juliette Porter, Instagram: @julietteporter
Trixie Mattel, Instagram: @trixiemattel
De’arra Taylor, Instagram: @dearra
Instagram: @Iamhennessyfitness
Cassey Ho, TikTok: @blogilates
Yarishna Ayala, Instagram: @Yarishna
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Maria Leguizamon, Instagram: @columbianmafiafit
Koya Webb, Instagram: @koyawebb
TikTok: @massyarias
Darryl Williams, Youtube: @bullyjuice
Lupita Espinoza, Youtube: @makeupbypita
Charles Davis and Alyssa Hyde, Instagram: @charlesandalyssa
Crystal Pettit, Instagram: @crazypieces
TikTok: @cookingwithlynja
TikTok: @nataliesoutlet
Barbara Lewis, Instagram: @theshabbytree
Ria Demiri, Instagram: @ria_d3miri
Tucker Budzyn, Instagram: @tuckerbudzyn
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Rosy McMichael, Youtube: @rosymcmichael
Armen Adamjan, TikTok: @creative_explained
Garrett Gee, Instagram: @thebucketlistfamily
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Cassidy Montalvo, @TikTok: @justclassicallycassidy
Zane Hijazi and Heath Hussar for Zane and Heath: Unfiltered, Youtube: @zaneandheath
Leslie Quezada, TikTok: @Lesdomakeup1

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