Bil-Jac launches functional dog treat line – Pet Food Processing

Photo courtesy of Bil-Jac Super Premium Dog Food
MEDINA, OHIO — Bil-Jac Super Premium Dog Food launched a new line of functional pet treats — Bil-Jac Smart-Jacs Dog treats — on Aug. 17. The new line includes two new treat formulas to support healthy digestion and skin and coat health.
The new Smart-Jacs Digestive Support Treats are formulated with oatmeal, blueberries, prebiotics to support sensitive stomachs, and digestive, gastrointestinal and microbiome health.
The new Smart-Jacs Skin & Coat Support Treats are formulated with linoleic acid, an Omega 6 fatty acid, and sweet potatoes to help protect and nourish a dog’s skin and coat. The treats also contain fiber to support microbiome, digestive and gut health.
“Bil-Jac Dog Treats are well known for the special things dogs will do to get one,” said Kim Gaebelein, chief marketing officer at Bil-Jac Dog Food. “Pet parents are always looking for more ways they can help their dogs eat healthy, stay active, and live longer. This has inspired us to take the amazing taste of Bil-Jac Treats and build in two benefits pet parents want to be sure they are providing.”
“If you’re currently feeding your dog a sensitive food, Smart-Jacs Digestive Support Treats are the perfect treat to pair with it,” Gaebelein added. “If you’re feeding a food to help your dog’s health shine through their skin and coat, our Skin & Coat Support Smart-Jacs are fun and healthy way to support this key need.”
The new Smart-Jacs treat line will be available in-store and online via PetSmart this summer.
Read more about new pet food and treat products.
New pet food, treat and supplement products introduced between January and June 2022.
Not long after opening its new treat facility in Delano, Minn., Tuffy’s Treat Company put its flexibility to the test by adding a canning line to the plant.

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