Cotswold Raw launches raw cat food – Pet Business World News

Cotswold Raw has created a new range of complete raw meals for cats.
The new range has been developed in partnership with supplement specialist GWF Nutrition and includes the company’s Raw Aid for Cats, providing 26 additional vitamins and minerals. The meals, initially available in Chicken and Turkey flavour, are designed to provide the convenience of a packaged food with the balanced nutrition of a natural raw diet.
Cotswold Raw managing director Mark Lewis said: “We are delighted to be able to offer a complete raw food for cats that is setting a new standard in terms of the quality of nutrition for today’s cat owner. It’s a growing area of the market, both in terms of raw feeding and cat ownership and has already been very popular with our retail stockists.
“We were very keen to work with GWF Nutrition in particular as one of the industry’s leading specialist manufacturers creating the highest quality of pet supplements available today. Their unique mini pellet format also made this easy to integrate into our production processes.”
Wesley Habershon, technical director at GWF Nutrition, added: “We’re really excited to be working with Cotswold Raw on this superb new range of quality complete cat food.
“We were able to offer an adjusted formulation of our popular supplement Raw Aid for Cats & Dogs that fitted with the production requirements and a quick turnaround to get this exciting new product to market. Ultimately, it’s about getting the best nutrition to the nation’s animals and this is a great step for our feline population.”
David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.
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